Starbucks U.K. is launching a partnership with a charity that advises transgender children on gender dysphoria, including, but not limited to, locating access to hormone treatments.
The charity also connects children and their parents with resources to help determine what resources they may need should they decide to transition.
Starbucks will sell “mermaid tail cookies” that will benefit the charity. Proceeds from the sales of the cookies will go to expanding the charity’s outreach, reports say.
According to BBC LGBT correspondent Ben Hunte, who revealed the news on Twitter Friday, the charity is called Mermaids, an organization that aims to act as an advocate for trans kids and their parents.
On Twitter, Hunte wrote, “Breaking @StarbucksUK is launching a £100,00+ partnership with trans equality charity @Mermaids_Gender. Starbucks will sell a ‘mermaid tail cookie’ and launch a national ad campaign promoting trans rights.”
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