Norton study finds consumers trade privacy for cool new mobile apps

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Indian Consumers are trading privacy for new mobile apps, with nearly one in two Indians granting access to contacts and mobile data in exchange for free apps, while close to 40% have granted access to their camera. These are the findings according to the Norton Mobile Survey released on Tuesday in New Delhi. The 2016 survey commissioned by Norton by Symantec, the world’s largest security software provider, highlights that consumers in India are trading their personal information in exchange for free mobile apps, exposing themselves to privacy risks. “Our study also highlighted that the most concerning security issues for Indian mobile users were virus/malware attacks, followed by threats involving fraudulent access or misuse of credit card or bank account details, and hacking or leaking of personal information,” said Ritesh Chopra, country manager, India, Norton by Symantec.

 

The survey aimed to understand consumer behaviour, usage and awareness of the risks that come along with mobile devices. The sample consisted of 1,005 Indian smartphone and tablet users aged 16 and above.

 

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