Monsanto chief admits ‘hubris’ is to blame for public fears over GM
The American company that produced the world’s first genetically modified crop has admitted for the first time that its “hubris” in promoting the technology contributed to a consumer backlash against genetically modified food.
Speaking to The Independent, the chief executive of Monsanto conceded that the company had failed to appreciate public concerns over GM technology when it was introduced nearly 20 years ago.
And he also said that the company had suffered by making “the wrong call” when it failed to rebrand itself in the aftermath of the botched launch of GM in Europe.
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